Resources

Boutique Hotel Chain Turns Homepage Exiters into 9.5x ROAS

A leading boutique hotel chain saw its homepage bounce rate climb following recent changes to its site experience. Optivo identified 28% of homepage visitors over six months and brought them back by email, delivering a 9.5x ROAS against a 6x target and averaging 6,200 new CRM sign-ups a month.

Outdoor Adventure Brand Hits 4.8x ROAS and Adds 3K New Leads in 80 days

For the brand, summer is everything. It's also the most crowded moment in the consumer calendar, with attention pulled in every direction. They needed a way to recover high-intent visitors who browsed and moved on, prove performance against their own CRM benchmarks, and build a prospect database they could activate ahead of the following season. Optivo delivered on all three.

How a D2C Mattress Brand Recovered High-Intent Visitors and Proved Incremental ROAS

In a high-AOV, long-deliberation category, most visitors leave without buying. For a well-known direct-to-consumer mattress brand competing in one of the UK's most expensive paid search landscapes, that leakage represented a significant and growing cost. Optivo was challenged to recover it, and to prove the results held up under rigorous incrementality testing.

How a Tourism Office Turned "Ghost" Visitors into High-Intent Travel Enquiries

A major European tourism office was driving millions of UK visitors to its website every year, but had no way to identify or re-engage the vast majority of them. Optivo helped them unlock new high-intent travellers for their partner network.

How Secret Sales Unlocked 18x ROAS from Visitors They'd Never Reached Before

With 50m annual visitors, the UK's leading fashion marketplace was losing the vast majority to anonymity. No cookie match, no CRM entry, no second chance. Optivo changed that entirely.

Health Supplement Brand Drives 22k+ CRM Signups with 10x ROAS

A high-growth health supplement brand was investing heavily in top-of-funnel acquisition and needed a smarter retargeting solution.

DTC Brand Drives £115k in Incremental Revenue Using Optivo and Direct Mail Combo

A fast-growing DTC lifestyle brand, known for premium custom keepsakes, leveraged Optivo to unlock new revenue streams.

Beauty Brand Recovers 12k+ New Signups in 60 Days

A leading UK beauty brand going through a shift in their digital strategy partnered with Optivo to recover lost visitors.

Optivo for Ometria: Recovering Anonymous Visitors, PECR-Compliant

Ometria can only act on customers it already knows. This guide explains how Optivo emails anonymous website visitors under consent they've already given, and how those who opt in are added to Ometria.

Optivo for Dotdigital: Recover Anonymous Visitors, PECR-Compliant

Most visitors to your site never give you an email address. This guide explains how Optivo reaches them, and how people who choose to opt in are created as contacts in Dotdigital via API.

Optivo for Klaviyo: Recover Anonymous Visitors, PECR-Compliant

Klaviyo works with the profiles you already hold. This guide explains how Optivo reaches website visitors who are not in your CRM, and how people who opt in are added to Klaviyo via API.

Optivo for Bloomreach: Recover Anonymous Visitors, PECR-Compliant

Bloomreach personalises for people it can recognise. This guide explains how Optivo reaches anonymous visitors who are not in your CRM, and how those who opt in become Bloomreach customer records.

Optivo for Salesforce Marketing Cloud: Recover Anonymous Visitors, PECR-Compliant

Journeys in Salesforce Marketing Cloud run on contacts you already hold. This guide explains how Optivo reaches anonymous visitors, and how those who opt in are added to your SFMC data extension.

Optivo for Emarsys: Recover Anonymous Visitors, PECR-Compliant

Emarsys automations trigger from known contacts. This guide explains how Optivo reaches anonymous visitors who are not in your CRM, and how people who opt in are created as contacts in Emarsys.

Optivo for Shopify: Turn Anonymous Store Visitors Into Consented Customers

Shopify only holds records for people who have bought, signed up or created an account. This guide explains how Optivo reaches other visitors, and how opt-ins update marketing consent in Shopify.

Optivo Data Collection and Purposes

Understand what data the Optivo library collects, how it's used for visitor identification, and how unmatched data is handled.

Optivo Sub Domain Setup Guide

Set up your sub domain for Optivo's identity resolution and retargeting platform integration.

Optivo Pixel Configuration Options

Configure the Optivo pixel init method with options like conversion pages and custom tracking parameters.

Optivo Pixel Implementation with Shopify

Enable the Optivo library on your website by adding it through your Shopify store.

Optivo Pixel Implementation – Google Tag Manager

Enable the Optivo library on your website by adding it through Google Tag Manager.

Basic Optivo Pixel Implementation

Enable the Optivo library on your website by directly pasting the tracking pixel into your site code.

Optivo Quick Start Guide

Get up and running with Optivo — a guide to help you implement your Optivo website tracking. Designed to measure campaign performance and enable site abandonment targeting.

Optivo vs Wunderkind: What UK Brands Need to Know

Wunderkind is a legitimate enterprise platform with genuine UK clients. But in the UK, their ability to email consumers is constrained by GDPR to people already in your…

Optivo vs SaleCycle: Two Different Approaches to Visitor Identification

Both Optivo and SaleCycle are GDPR-compliant platforms that work for UK brands and both identify anonymous website visitors. But they draw from fundamentally different data sources -- and…

Optivo vs SafeOpt (now Minty Recover): What UK Brands Need to Know

SafeOpt -- now rebranded as Minty Recover -- is a US retargeting platform built for the US market under CAN-SPAM law. It has no UK consumer data, no…

Optivo vs Retention.com: Which Is Right for UK Brands?

Retention.com's founder has publicly stated that their pixel product is not legal in Europe and the UK. If you are a brand with a UK audience, that is…

Optivo vs Opensend: What UK Brands Need to Know

Opensend's own platform documentation states that it automatically filters out GDPR traffic. If you are a brand with a UK audience evaluating Opensend, you should understand exactly what…

Is Anonymous Visitor Identification Legal Under UK GDPR and PECR?

Anonymous visitor identification is lawful under UK GDPR and PECR when the visitor consents on the site's cookie banner and has opted in to marketing email. Optivo, by…

What Is Email Retargeting? And Why UK Brands Need to Think About It Differently

Email retargeting is one of the highest-returning strategies in digital marketing, but for UK brands, doing it compliantly has always been the sticking point. This is how it…

The modern marketers guide to email retargeting

ID resolution is broken in the UK. Here's why, and what actually works.

Most identity resolution products sold to UK brands are built for the US market and are unlawful under UK GDPR. This guide explains why, and what a compliant…