DTC Brand Drives £115k in Incremental Revenue Using Optivo and Direct Mail Combo

The brand had built strong awareness through organic social, press, and influencer marketing, including national TV exposure. However, they noticed that anonymous visitors were not always responding to digital-only remarketing efforts, especially as purchase timelines stretched. They needed a solution that identified anonymous prospects in a way that reflected the brand’s premium, sentimental positioning, without relying solely on email or paid media.

The brand implemented Optivo’s solution, combined with an in-tandem Direct Mail campaign to retarget site visitors with both email and real-life marketing messages. Using Optivo’s seamless CRM integration, they:

• Identified site visitors based on on-site behaviour
• Delivered beautifully branded emails and physical postcards tied to product collaborations and emotional storytelling
• Reinforced brand value through physical engagement that aligned with their custom keepsake offering

The campaign was automatically triggered and layered into their existing customer journey, with full attribution tracking in place.

Over the campaign period, the brand:

• Generated £115k in incremental revenue
• Achieved a 12x ROI from the combination of email retargeting and direct mail activation
• Delivered fan-level engagement through postcards
• Saw consistently strong open and response rates on email, outperforming traditional digital reactivation campaigns

Optivo’s solution provided a scalable, high-return channel to strengthen emotional bonds with customers and increase long-term value.