Turn Anonymous Visitors into Customers with Email

Optivo, powered by esbconnect, is a first-of-its-kind solution in the UK for user identification and remarketing via email. It enables brands to identify anonymous visitors to their website, that are not in their CRM, and automatically trigger a follow-up email as they leave the site, encouraging further engagement with the brand. Furthermore, consumers can be automatically routed to a brand’s CRM for further marketing by clicking on an opt-in button on the email, we call this frictionless opt-in.

Optivo uses a lightweight code snippet on your website to identify up to 35% of anonymous site traffic. It does this by matching signals from user sessions – such as IP address and device data – against esbconnect’s database of over 17 million opted-in UK consumers.

This is a key distinction from similar US-based solutions. Optivo sends the triggered emails on behalf of the brand, using esbconnect’s explicit opt-in permissions. This ensures full GDPR compliance and provides transparency and choice for the consumer about why and how they are receiving the emails.

Traditional email marketing typically falls into two categories:

• CRM/Retention: Email campaigns to your existing list of opted-in customers.
• Acquisition: Sending emails to third-party licensed lists.

CRM-based strategies are limited by the size of your existing list. Acquisition strategies often lack quality signals about whether recipients are actually in-market. Optivo combines rich intent signals from your website visitors with esbconnect’s large, opted-in database to reach engaged users with timely, relevant emails – at greater scale than CRM or acquisition alone.

esbconnect owns several consumer-facing brands including The Goodybag, Hundreds of Brands, and WeSearch UCompare. The parent brand, Opt Me In (opt-me-in.com), gives consumers full visibility and control over their data. Every opted-in user receives onboarding emails explaining their data rights and how to manage preferences via the Opt Me In platform. All promotional emails sent via Optivo include Opt Me In branding for full transparency.

Cart abandonment tools can only target users who reach the cart page, provide their email, and then leave without converting. They are also constrained by your existing CRM platform.