Legal & Compliance FAQ

General Product Questions

What does Optivo do?

Optivo, powered by esbconnect, is a first-of-its-kind solution in the UK for user identification and remarketing via email. It enables brands to identify anonymous visitors to their website that are not in their CRM, and automatically trigger a follow-up email as they leave the site, encouraging further engagement with the brand. Furthermore, consumers can be automatically routed to a brand’s CRM for further marketing by clicking on an opt-in button on the email, called frictionless opt-in.

How does Optivo identify anonymous website visitors?

Optivo uses a lightweight code snippet on your website to identify up to 35% of anonymous site traffic. It does this by matching signals from user sessions — such as IP address and device data — against esbconnect’s database of over 17 million opted-in UK consumers.

Who sends the emails?

This is a key distinction from similar US-based solutions. Optivo sends the triggered emails on behalf of the brand, using esbconnect’s explicit opt-in permissions. This ensures full GDPR compliance and provides transparency and choice for the consumer about why and how they are receiving the emails.

How is Optivo different from traditional email marketing?

Traditional email marketing typically falls into two categories: CRM/Retention (email campaigns to existing opted-in customers) and Acquisition (sending emails to third-party licensed lists). CRM-based strategies are limited by existing list size. Acquisition strategies often lack quality signals about whether recipients are actually in-market. Optivo combines rich intent signals from your website visitors with esbconnect’s large, opted-in database to reach engaged users with timely, relevant emails at greater scale than CRM or acquisition alone.

What is Opt Me In?

esbconnect owns several consumer-facing brands including The Goodybag, Hundreds of Brands, and WeSearch UCompare. The parent brand, Opt Me In (opt-me-in.com), gives consumers full visibility and control over their data. Every opted-in user receives onboarding emails explaining their data rights and how to manage preferences via the Opt Me In platform. All promotional emails sent via Optivo include Opt Me In branding for full transparency.

How is Optivo different from cart abandonment tools?

Cart abandonment tools can only target users who reach the cart page, provide their email, and then leave without converting. They are also constrained by your existing CRM platform.

Who is the ideal customer for Optivo?

While the customer base will grow over time, the ideal user today is a consumer-facing brand selling products or services online. These businesses are often already using retention tools and retargeting tactics in other channels and are now seeing diminishing returns due to the decline of cookies and other third-party identifiers.

Technical & Implementation

Is Optivo GDPR-compliant?

Yes. Optivo is GDPR-compliant, thanks to the privacy standards and scale of esbconnect’s 17M+ opted-in consumer database. All users have opted in to receive marketing from esbconnect, its consumer brands like Opt Me In and its partners and can manage their data preferences through the Opt Me In privacy portal.

Does Optivo integrate with platforms like Klaviyo, Salesforce, and HubSpot?

Yes. Optivo offers robust integrations with most leading CRM, CDP, and ESP platforms. Please speak to your Client Service Manager to confirm compatibility with your specific setup.

How easy is it to set up?

Very easy. Simply add the lightweight Optivo code snippet to your site or tagging platform, share your existing email creatives, and link your CRM. The platform can typically be up and running in days — not weeks.

What is the pricing model?

Pricing is based on volume tiers. Please refer to the pricing matrix on the website or in commercial materials for detailed information.

What kind of customer support is available?

Every client is assigned a dedicated Client Service Manager to oversee setup, ongoing optimisation, and reporting. They’re also your go-to contact for any technical support or troubleshooting.

How Optivo Works (Technical)

How does Optivo work?

Optivo helps brands reach opted-in UK consumers outside of thei