Optivo is a new and innovative product, and people often have a lot of questions!
Please see below for the most commonly asked.
Optivo is a new and innovative product, and people often have a lot of questions!
Please see below for the most commonly asked.
Optivo, powered by esbconnect, is a first-of-its-kind solution in the UK for user identification and remarketing via email. It enables brands to identify anonymous visitors to their website, that are not in their CRM, and automatically trigger a follow-up email as they leave the site, encouraging further engagement with the brand. Furthermore, consumers can be automatically routed to a brand’s CRM for further marketing by clicking on an opt-in button on the email, we call this frictionless opt-in.
Optivo uses a lightweight code snippet on your website to identify up to 35% of anonymous site traffic. It does this by matching signals from user sessions – such as IP address and device data – against esbconnect’s database of over 17 million opted-in UK consumers.
This is a key distinction from similar US-based solutions. Optivo sends the triggered emails on behalf of the brand, using esbconnect’s explicit opt-in permissions. This ensures full GDPR compliance and provides transparency and choice for the consumer about why and how they are receiving the emails.
This is a key distinction from similar US-based solutions. Optivo sends the triggered emails on behalf of the brand, using esbconnect’s explicit opt-in permissions. This ensures full GDPR compliance and provides transparency and choice for the consumer about why and how they are receiving the emails.
Traditional email marketing typically falls into two categories:
CRM-based strategies, while highly effective in terms of engagement and response, are limited by the size of your existing list. Acquisition strategies, without accurate and recent data, often lack quality signals about whether recipients are actually in-market.
Optivo combines rich intent signals from your website visitors with esbconnect’s large, opted-in database. This ensures you’re reaching engaged users with timely, relevant emails-at greater scale than CRM or acquisition alone.
esbconnect owns several consumer-facing brands including The Goodybag, Hundreds of Brands, and WeSearch UCompare. The parent brand, Opt Me In (opt-me-in.com), gives consumers full visibility and control over their data. Every opted-in user receives onboarding emails explaining their data rights and how to manage preferences via the Opt Me In platform. All promotional emails sent via Optivo include Opt Me In branding for full transparency.
Cart abandonment tools can only target users who reach the cart page, provide their email, and then leave without converting. They are also constrained by your existing CRM platform.
While the customer base will grow over time, the ideal user today is a consumer-facing brand selling products or services online. These businesses are often already using retention tools and retargeting tactics in other channels and are now seeing diminishing returns due to the decline of cookies and other third-party identifiers.
Yes. Optivo is GDPR-compliant, thanks to the privacy standards and scale of esbconnect’s 17M+ opted-in consumer database. All users have opted in to receive marketing from esbconnect, its consumer brands like Opt Me In and its partners and can manage their data preferences through the Opt Me In privacy portal. A welcome email series further ensures that consumers understand their rights and how their data is used, when they opt in to receive marketing messages.
Yes. Optivo offers robust integrations with most leading CRM, CDP, and ESP platforms. Please speak to your Client Service Manager to confirm compatibility with your specific setup.
Very easy. Simply add the lightweight Optivo code snippet to your site or tagging platform, share your existing email creatives, and link your CRM. The platform can typically be up and running in days-not weeks.
Pricing is based on volume tiers. Please refer to our pricing matrix on the website or in commercial materials for detailed information.
Every client is assigned a dedicated Client Service Manager to oversee setup, ongoing optimisation, and reporting. They’re also your go-to contact for any technical support or troubleshooting.
Optivo helps brands reach opted-in UK consumers outside of their own CRM by using deterministic data and consent-based targeting. It is designed to replace shrinking retargeting pools caused by internet browser restrictions, cookie deprecation, and tighter privacy rules.
Consent is collected via the brand’s own Consent Management Platform (CMP), such as Cookiebot or OneTrust. esbconnect tags should only trigger
after valid consent is given. These CMPs should be configured to comply with UK GDPR and PECR requirements.
Consent is specifically obtained for:
Integration is supported with IAB TCF-compliant frameworks, where applicable, or non-IAB implementations via manual cookie categorisation
Consent is required because device fingerprinting and tag-based identifiers are considered personal data processing under PECR/GDPR.
Since the purpose is advertising (not ‘strictly necessary’ functionality), consent must be explicit. The ICO has made this requirement clear in
guidance on cookies and online advertising.
This relationship is documented, and users are informed in both the brand’s and esbconnect’s privacy policies.
Only a short paragraph is needed, which:
esbconnect provides a ready-to-use wording plus long-form explanation
on its privacy hub.
If someone consents on the brand’s CMP, then esbconnect can use the data for own purposes but only where:
In this case, esbconnect may use the data to:
All processing is compliant with GDPR transparency and lawful basis requirements.
Users can:
Requests (DSAR, erasure, rectification, suppression) are honoured promptly within GDPR deadlines.
