The AI-powered email retargeting platform that identifies and converts unknown visitors. No forms, no cookies, no existing CRM contacts.
The AI-powered email retargeting platform that identifies and converts unknown visitors. No forms, no cookies, no existing CRM contacts.
Email Retargeting for the 95% of Visitors You’re Missing
95% of visitors leave without identifying themselves - Optivo’s AI-powered technology rapidly scans, analyses, and matches these unknown visitors to real, high-intent consumer profiles within seconds.
Powered by proprietary AI and a GDPR-compliant database of 17million opted-in consumers, we intelligently ID and deliver high-converting email retargeting campaigns to net new consumers, not your CRM base!
Cart abandonment only works for the small % of visitors who enter checkout. We capture 3–5x more visitors than cart abandonment.
We don’t just ID visitors - we help turn them into customers. Our automated, high-intent messaging drives higher engagement, more conversions, & bigger revenue gains.
The UK’s most compliant way to identify and engage unknown website visitors
Unlike U.S.-first solutions, Optivo is 100% GDPR compliant. Scale with confidence in the UK.
Works with your current marketing tech stack for effortless execution
Unlike cart-only solutions, we use advanced AI solutions to identify & target all visitors who visit your site.
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Last visited site: 19:03 01.05.25
Email address: axxxxt@gxxxxl.com
IP address: 192.168. 123.132
Retargeted email sent: 19:04 01.05.25
Turn anonymous visitors into customers automatically. Set up is simple.
Turn anonymous visitors into customers automatically. Set up is simple.
A lightweight snippet installed on your website identifies visitors in real time.
Our technology matches users to our consented UK database and excludes existing customers from your CRM
Branded emails are sent automatically, from soft-touch nudges to sales-focused messages.
Every campaign learns and improves. You recover more visitors with less effort.
Last visited site: 19:03 01.05.25
Email address: axxxxt@gxxxxl.com
IP address: 192.168. 123.132
Retargeted email sent: 19:04 01.05.25
We’re inviting a select group of consumer brands to participate in the Pilot Program forOptio, the UK’s first GDPR compliant email retargeting platform. This is a rare opportunityto shape the future of marketing technology in the UK while unlocking exclusive benefits.
Discover how we unlock great results for our clients
Discover how they re-engaged bounced traffic and turned site visits into signups using Optivo’s 3-step flow.
Find out how they unlocked previously anonymous traffic and drove and £54K in new sales
Find out how Optivo beat all other paid acquisition channels on both lead price and ROI
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*Retargeting emails: emails triggered and sent to a user identified by Optivo. Minimum site traffic 100k MAU needed for all tiers
Want to be among the first to reshape how email works? Get early access, deep discounts and access the future of GDPR compliant email retargeting in the UK.
Optivo, powered by esbconnect, is the UK’s first email-based site retargeting solution built specifically for a post-GDPR world. We help brands reconnect with all unknown website visitors in real-time, beyond the limitations of cart abandonment.
While traditional cart-abandonment tools target only a narrow segment of visitors, Optivo unlocks a far larger opportunity, going beyond your CRM. Unlike US-based solutions that struggle with GDPR compliance, Optivo is purpose-built for the UK, offering a compliant, scalable way to identify and retarget site visitors via email.
At the heart of Optivo is esbconnect’s proprietary database of 17 million opted-in UK consumers. That means your messages are only delivered to individuals who’ve given clear permission to receive marketing, resulting in better engagement, better outcomes, and a better experience for everyone.
