Privacy Policy
How we collect, use and protect your personal information
Optivo is a product operated by ESB Connect Ltd.
While Optivo has its own brand identity, it is fully owned and managed by ESB Connect.
This means that all data handling practices and privacy protections are governed by the ESB Connect Privacy Policy, which is detailed below.
Privacy and Cookie Policy
This is the privacy policy for the esbconnect website.
If you have received an email marketing message from esbconnect, Opt‑Me‑In.com or one of its mailing brands (The Goody Bag, Your Everyday, WeSearch‑UCompare, Broadstreet Digital and Hundreds of Brands), please refer to the privacy policy found HERE.
If you received a marketing message but in the business to business context, please refer to our privacy policy here.
Privacy Notice
ESB CONNECT (referred to as "our", "us" and "we" in this notice) is a customer acquisition platform.
We help our clients to improve how they acquire new customers, predominantly by email but also via influencers, paid social, content marketing and on the ground teams.
We believe that the responsible use of data supports business growth and builds strong relationships between brands and consumers.
As a business, we are committed to respecting and protecting the privacy of all individuals with whom we interact.
We are committed to being transparent in our handling of personal information and processing personal information at all times in accordance with applicable privacy and data protection laws.
This Privacy Notice explains how we may collect and use personal information from you when you use our website (www.esbconnect.com).
This Privacy Notice explains the following:
- What personal information we collect on this website;
- How we use this information;
- How we store your personal information;
- How we secure your personal information;
- Whether we disclose or share your personal information;
- Your choice regarding the personal information you provide to us;
- Our responsibility for website links;
- How to contact us.
In the Supplementary Information section of this Privacy Notice, we explain what is meant by "personal information" and other terms used in this notice.
What personal information we collect on this website
We collect information about how you use our website and the device(s) you use to access our site. This may include collecting unique mobile device ID or the internet protocol (IP) address online identifiers, which are numbers that can uniquely identify a specific computer or other network device on the internet. This information is linked to a cookie ID, which we receive and process. You may find more information on our use of cookies below.
We also collect information about you if you make use of any of the interactive features within our website that rely on a personalised response, or where you ask us to respond to a query you have or add your details to our newsletter service or downloadable content. The information we collect is limited to the details we need to provide the specific service you have asked for. We do not collect sensitive information, such as your political or religious beliefs, ethnic background, sexual preference, health or any other sensitive information.
We do not actively seek to collect information about children aged 16 or under. If you have any concerns about your child's privacy in relation to our services, or if you believe that your child may have entered personal data onto our Website, please contact us at data@esbconnect.com. We will delete such information from our records within 28 working days.
How we use this information
Except where required by law, we only use the personal information to deliver the specific information or services you have requested. For example, if you have requested further information on our services or content, or wish to subscribe to our alert service, or submit an enquiry through this site. We will only use the email address you provide to us to respond to that request. Without your express consent, we will not use your contact details for any other purpose.
We ensure that we always have an appropriate legal basis for processing your personal information. For the most part, the processing of your personal information is based either on
a) our legitimate interests related to us providing you services you have requested or otherwise your customer relationship with us, or
b) your consent, where requested.
How we store your personal information
We are committed to ensuring your personal information is kept secure and confidential and not kept for longer than is necessary for the purpose they were processed. When your personal information is no longer necessary, it will be deleted.
From time to time we may ask other members of our group, or third-party service providers, to help us manage our information technology systems. Some of these systems may be located in countries overseas, including countries located outside the European Economic Area (EEA).
We will only transfer your information to a third-party service provider or overseas, where we are satisfied that adequate levels of protection are in place to protect the integrity and security of any information being processed and compliance with applicable privacy and data protection laws. These measures may include the use of Standard Contractual Clauses, the EU-US Privacy Shield, Swiss-US Privacy Shield or your consent. You may request further information on the legal security measures used for such transfers via the contact details given in this Privacy Notice.
How we secure your personal information
We have implemented appropriate technical and organisational security measures in place to prevent unlawful or unauthorised use, access or accidental loss of personal information. We also seek to ensure our service providers do the same.
Information Sharing and Disclosure
We may disclose personal information in response to legal process, for example in response to a court order or a subpoena, or in response to a law enforcement agency's request, or where we believe it is necessary to investigate, prevent or take action regarding illegal activities, and as otherwise required by law. Our agents and contractors may have access to personal information to help carry out the services they are performing for us.
As stated above in this Privacy Notice, esbconnect is a media group consisting of multiple companies. Therefore, we may also from time to time disclose your personal information within our group of companies and if other companies are acquired or join the group, the data may be shared with them.
We may share your personal data with our third party partners, which may use such personal data for targeted advertising purposes, including for measurement and analytics on campaign performance, personalization, modeling, onboarding, and linkage.
Your choice regarding the personal information you provide to us
General rights
If you wish to stop receiving marketing communications from us then please click on the "unsubscribe" link at the bottom of the relevant mailing. If you wish to opt-out completely then please contact us at using the details provided below.
If you would like us to delete your information from our records, please contact us using the contact details below and we will respond within a reasonable time. Please note that we may be required to retain certain information by law and/or for our own legitimate business purpose.
Users from the European Economic Area
If you are from the European Economic Area, you have rights (with some exceptions and restrictions) to:
- object to our processing of your personal data, including profiling. You can object at any time and we shall stop processing the information you have objected to, unless we can show compelling legitimate grounds to continue that processing;
- access your personal data. If you make this kind of request and we hold personal data about you, we are required to provide you with information on it, including a description and copy of the personal data and why we are processing it;
- request erasure of your personal data;
- request correction or updating of the personal data that we hold about you and that is inaccurate;
- request the restriction of our processing of your personal data in some situations. If you request this, we can continue to store your personal data but are restricted from processing it while the restriction is in place;
- withdraw your consent to our use of your personal data. When you use our website you may have been asked to consent to placing a cookie on your computer. You may withdraw your consent to our processing of your personal data that has been derived from cookies. If you do withdraw consent, that will not affect the lawfulness of what we have done with your personal data before you withdrew consent;
- complain to your local data protection authority about our collection or use of your personal data. For example, in the UK, the local data protection authority is the UK Information Commissioner's Office.
If you exercise the rights above and there is any question about who you are, we may require you to provide information from which we can satisfy ourselves as to your identity.
If you are from the European Economic Area and would like to exercise any of these rights in relation to any information we hold about you via this website please contact us using the contact details provided below. We will consider and respond to your request in accordance with the relevant law.
Our responsibility for website links
This Privacy Notice is limited to the personal information which we collect and use via this website. We do provide links within this site to other websites, including social media sites such as Facebook, Twitter and LinkedIn and sites operated by other brands. If you follow these links, you should use these sites in conjunction with their applicable user and privacy notices as their data practices fall outside the scope of this Privacy Notice. Further, we can have no responsibility for or control over the information collected by any third-party website and we cannot be responsible for the protection and privacy of any information which you may provide on such websites.
Cookie Notice
How we deploy "cookies"
Cookies are small packets of information stored by your web browser when you visit certain websites, including our website. Cookies are generally used by websites to improve your user experience by enabling that website to 'remember' you, either strictly for the duration of your visit (using a "Session" cookie which is erased when you close your browser) or for repeat visits (using a "Permanent" cookie).
We do not use cookies to store any personally identifiable information about you. However, please be advised that in some countries data such as cookie IDs and IP-/MAC- addresses are considered to be personal information. To the extent we process such data that is considered personal information, this will be done in accordance with our Privacy Notice.
Our site uses the following types of cookies:
Strictly necessary cookies
We deploy cookies to help us to identify how users navigate to and around our website and to enable some of the features within the site that may be beneficial to you (for example, language preferences, or print page features). This helps us deliver an effective online service to you. These are known as "First Party" cookies.
Performance cookies
We may also use cookies issued by third parties ("Third Party" cookies) to track the websites you visited or search terms you used immediately prior to visiting this site, or to collect information about how visitors use the site. We use Google Analytics for this purpose. Google Analytics uses its own cookies. These cookies don't collect information that identify a visitor. Data associated with these cookies is aggregated and therefore anonymous. It is only used to improve how the site works. You can find out more about Google Analytics cookies here:
https://developers.google.com/analytics/resources/concepts/gaConceptsCookies.
You can avoid the use of Google Analytics on our site by downloading and installing the Browser Plugin available via this link:
http://tools.google.com/dlpage/gaoptout?hl=en-GB.
The performance cookies are listed below:
| Cookie Name | Purpose |
|---|---|
| _gid | This cookie name is associated with Google Universal Analytics. This cookie stores and updates a unique value for each page visited. |
| _gat | This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate – limiting the collection of data on high traffic sites. It expires after 10 minutes. |
| _ga | This cookie name is associated with Google Universal Analytics – which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default, it is set to expire after 2 years, although this is customisable by website owners. |
Social Media Cookies
These cookies are used when you share information using a social media sharing button or "like" button on our site or you link your account or engage with our content on or through a social networking site such as Facebook, Twitter or Google+. The social network will record that you have done this. This information may be linked to targeting/advertising activities.
The social media cookies are listed below:
- Google DoubleClick: We use these cookies to measure the effectiveness of our online marketing campaigns; to improve reporting on campaign performance; and to avoid showing ads the user has already seen.
- Twitter: Twitter uses cookies and other similar technologies, such as pixels or local storage, to help provide you with a better, faster, and safer experience. Like many websites, Twitter uses cookies to discover how people are using their services and to make them work better.
How to reject cookies
If you don't want to receive cookies, you can change your browser settings. The procedure for doing so varies from one browser application to another. If you wish to reject cookies from our site, but wish to accept those from other sites, you may choose the option in your browser settings to receive a notice before a cookie is stored on your device. Please consult the "Help" section of your browser for more information.
To find out more, please consult the following:
http://www.allaboutcookies.org/manage-cookies/ and
www.youronlinechoices.com.
By disabling cookies, you may be prevented from accessing some features or certain content or functionality on our site.
Updates
This Privacy Notice may be updated from time to time to reflect changes in law, best practice or a change in our practices regarding the treatment of personal information. If you do not agree to the changes, please do not continue to use our website. You should check this notice frequently for updates. This notice was last updated 01/03/2019.
Contact us
If you have any questions about our approach to privacy or you would like to exercise any of the rights mentioned in this Privacy Notice you can contact our Data Protection Officer in any of the following ways:
Address: Unit 11 Angel Yard, Snells Park, London, Greater London, England, N18 2FD
Email: data@esbconnect.com
Supplementary Information
In this Supplementary Information section, we explain some of terminology used in this Privacy Notice.
"personal information" – any information that relates to you (or from which you can be identified).
"profiling" – automatically using personal data to work out certain things about people, like analysing or predicting their performance at work, reliability, economic situation, personal preferences, interests, behaviour, location or movements.
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