Optivo Quick Start Guide
Everything you need to get started with Optivo
Overview
Optivo is a lightweight JavaScript library that identifies anonymous website visitors and enables targeted remarketing campaigns. This guide covers the basics of getting started.
Prerequisites
- Access to your website’s HTML or a tag manager (e.g. Google Tag Manager)
- Your unique Optivo Site ID (provided in your dashboard)
- Access to configure your checkout or conversion page
Installation Options
There are three ways to add Optivo to your website:
- Direct pixel — paste the script tag directly into your site code
- Google Tag Manager — add via a Custom HTML tag in GTM
- Shopify — add through your Shopify theme settings
Choose the method that best fits your technical setup. Each option is covered in detail in its own dedicated guide.
Next Steps
Once installed, the Optivo library will automatically begin identifying visitors. You can verify the installation by checking your browser’s developer console for the confirmation message. Visit your Optivo dashboard to see identified visitors appearing in real time.
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