Partner Program FAQs

Answers to the most common questions from agencies, networks, and partners considering Optivo.

What is Optivo and what does it do?

Optivo is an AI-powered identity and email retargeting platform that identifies unknown website visitors, even if they never fill out a form or were never in your CRM, and automatically reconnects them with high-intent messaging, in a GDPR compliant way, to drive revenue.

How is Optivo different from other identity solutions?

Instead of relying on carts or completed checkouts, Optivo uses advanced AI and a GDPR-compliant consumer database to match and engage up to 3-5× more website visitors than traditional cart abandonment tools.

How much of my site traffic will Optivo identify?

Because Optivo’s technology scans and matches unknown visitors against its compliant consumer database in real time, it can identify a significantly higher proportion of visitors than solutions that depend on forms or cookies alone. Specific results vary by audience and category.

How does the technology work in practice?

When a visitor lands on a partner’s site, Optivo’s AI rapidly analyzes and matches session data to real-world profiles, without cookies or forms, enabling automated email retargeting campaigns and audience segmentation.

Is Optivo compliant with privacy regulations like GDPR?

Yes. Optivo is built with privacy-first principles and fully supports GDPR compliance, ensuring that data usage is transparent, opt-in, and compliant.

Who should consider using Optivo?

Optivo is ideal for consumer marketers and partners who want to capture, retarget, and convert anonymous website visitors into paying customers, especially where traditional tracking is limited or consent-focused identity is required.

How does Optivo integrate with existing tech stacks?

Optivo is designed for seamless integration with your current marketing ecosystem. A lightweight tracking pixel and API-friendly architecture make it easy to plug into your existing tools and workflows.

How do partners benefit from working with Optivo?

Partnering with Optivo helps agencies, networks, technology integrators, and consultants expand their service offerings, unlock new revenue streams, and deliver more powerful, data-driven audience growth and conversion outcomes for clients.

Still have questions?

Get in touch with our team or apply for the pilot program to see Optivo in action.

Apply for the Pilot Program