How It Works

Optivo identifies anonymous website visitors and converts them into email subscribers — all within GDPR compliance.

Add the lightweight Optivo code snippet to your website or tag manager. Takes minutes, not days.

Optivo matches anonymous visitors against esbconnect's 17M+ opted-in UK consumer database, identifying up to 35% of your site traffic.

Automated, branded emails are triggered in real-time as visitors leave your site — encouraging them to return and convert.

Every campaign learns and improves. You recover more visitors with less effort. Track performance and optimise for ROI.

Go Beyond Cart Abandonment

The UK's First Email Retargeting Platform.

Identity resolution and email retargeting has transformed growth in markets like the US.

Optivo brings this capability to the UK with GDPR-compliant identity infrastructure, powered by esbconnect's 17M+ opted-in consumer network.

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17M+

Opted-In UK Consumers

Everything you need to turn anonymous traffic into measurable revenue.

Built for UK data privacy law. Every interaction is fully compliant from day one.

Access esbconnect's opted-in network of UK consumers for unmatched identity resolution.

Emails sent within minutes of a site visit, while purchase intent is at its highest.

Works with Klaviyo, HubSpot, Salesforce and more. Plug into your existing stack in minutes.

Join the UK brands already recovering lost revenue with Optivo's identity-powered email retargeting.

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