Challenge

A leading UK beauty brand was undertaking the largest shift in their positioning in the company’s history, moving from an older female audience to a millennial audience. This was leading to some high levels of bounce rate as acquisition strategies were now targeted at the new audience, but the site and its product offering were still heavily skewed to the original audience. The brand needed a way to avoid bleeding their acquisition media by recovering and continuing to re-message that new audience as they were making the product and positioning shift.

Solution

The brand implemented Optivo on-site, which allowed them to identify 6x times more users than their legacy cart abandonment solution given the entire website was being monitored. They then leveraged the Optivo email retargeting templates to develop a 3-times messaging cadence communicating the new product positioning and emerging product sets for the new audience and encouraging users to sign to receive discounts and information on new product releases.

Results

Through implementing Optivo across their site, we were able to identify and match over 200,000 consumers over the two-month period. These users received the three-email cadence with a strong emphasis on signing up to the CRM and using the seamless opt-in feature from Optivo. This led to 12,000 new signups to the brand’s CRM.

Challenge

The leading wellness and supplement brand was driving major traffic through influencer partnerships and paid media. However, a large portion of this traffic was bouncing before converting or entering their email funnel. Despite having a well-structured CRM and retention engine, they lacked a mechanism to capture high-intent anonymous visitors and bring them into their nurture sequences. They needed a solution that would help them recapture value from their existing acquisition efforts, without increasing media spend.

Solution

The brand implemented Optivo’s on-site identity tech and email retargeting engine. This allowed them to match over 6x more users than legacy cart abandonment tools by tracking activity across the full site, not just on the checkout. Using Optivo’s automated retargeting flow, the brand deployed a 3-message sequence designed to:

• Educate visitors about product benefits and ingredient quality
• Share results from customers and influencers
• Offer gated content and exclusive discounts to drive signups

With Optivo’s seamless one-click opt-in, users were effortlessly added to the CRM and nurtured via the brand’s established lifecycle flows.

Results

Over a 90-day period, the brand:

• Identified and matched over 240,000 anonymous visitors
• Converted 22,000 of them into CRM signups
• Achieved 50%+ open rates across the retargeting sequence
• Delivered a 10x ROI, driven from new signups and subsequent conversions

This transformed their anonymous traffic into a reliable, high-ROI CRM growth engine, without requiring additional ad spend.