Optivo, powered by esbconnect, is a first-of-its-kind solution in the UK for user identification and remarketing via email. It enables brands to identify anonymous visitors to their website, that are not in their CRM, and automatically trigger a follow-up email as they leave the site, encouraging further engagement with the brand. Furthermore, consumers can be automatically routed to a brand’s CRM for further marketing by clicking on an opt-in button on the email, we call this frictionless opt-in.
