Yes. Optivo is GDPR-compliant, thanks to the privacy standards and scale of esbconnect’s 17M+ opted-in consumer database. All users have opted in to receive marketing from esbconnect, its consumer brands like Opt Me In and its partners and can manage their data preferences through the Opt Me In privacy portal. A welcome email series further ensures that consumers understand their rights and how their data is used, when they opt in to receive marketing messages.
