A fast-growing DTC lifestyle brand, known for premium custom keepsakes, wanted to deepen customer relationships beyond digital touchpoints. They needed a high-impact way to re-engage high-value buyers, drive emotional resonance, and increase repeat purchase rates.
Optivo helped them launch a unique campaign, combining email retargeting and direct mail operating in tandem. delivering a tactile, brand-aligned experience that converted customers and generated exceptional ROI.
The brand had built strong awareness through organic social, press, and influencer marketing, including national TV exposure. However, they noticed that anonymous visitors were not always responding to digital-only remarketing efforts, especially as purchase timelines stretched.
They needed a solution that identified anonymous prospects in a way that reflected the brand’s premium, sentimental positioning, without relying solely on email or paid media.
The brand implemented Optivo’s solution, combined with an in-tandem Direct Mail campaign to retarget site visitors with both email and real-life marketing messages.
Using Optivo’s seamless CRM integration, they:
The campaign was automatically triggered and layered into their existing customer journey, with full attribution tracking in place.
Over the campaign period, the brand:
Optivo’s solution provided a scalable, high-return channel to strengthen emotional bonds with customers and increase long-term value.
