powered by

esbconnect

Speak To Us

Beauty Brand Recovers 12k+ New Signups in 60 Days

A leading UK beauty brand going a shift in their product focus and this had led to an increase in bounce rate on their homepage as they aim to message to a new audience and new product set. This felt like a lost opportunity to them to message new and relevant customers that the prompts they were looking for were there.

Optivo helped them identify many of those initial homepage bounces, and through smart email retargeting, ensuring they captured new prospects in their CRM for future product launches.

12k signups
in 60 days
200k consumers
identified and engaged

Challenge

A leading UK beauty brand was undertaking the largest shift in their positioning in the company’s history, moving from an older female audience to a millennial audience. This was leading to some high levels of bounce rate as acquisition strategies were now targeted at the new audience, but the site and its product offering were still heavily skewed to the original audience. The brand needed a way to avoid bleeding their acquisition media by recovering and continuing to re-message that new audience as they were making the product and positioning shift.

 
Created with Lunacy

Solution

The brand implemented Optivo on-site, which allowed them to identify 6x times more users than their legacy cart abandonment solution given the entire website was being monitored. They then leveraged the Optivo email retargeting templates to develop a 3-times messaging cadence communicating the new product positioning and emerging product sets for the new audience and encouraging users to sign to receive discounts and information on new product releases.

 
Created with Lunacy

Results

Through implementing Optivo across their site, we were able to identify and match over 200,000 consumers over the two-month period. These users received the three-email cadence with a strong emphasis on signing up to the CRM and using the seamless opt-in feature from Optivo. This led to 12,000 new signups to the brand’s CRM.

 
Created with Lunacy