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Health Supplement Brand Drives 22k+ CRM Signups with 10x ROI

A high-growth health supplement brand was investing heavily in top-of-funnel channels like podcast advertising and influencer marketing, but struggled to convert anonymous website visitors into long-term CRM relationships. With a mature email lifecycle strategy in place, they saw anonymous bounce traffic as a major untapped growth opportunity.

Optivo enabled them to identify and re-engage high-intent visitors via email retargeting and turning unknown traffic into known CRM contacts and delivering outstanding ROI.

Optivo Health and Wellness Case Studies and Content.
22k CRM signups
10x return on investment
50%+ average open rates

Challenge

The leading wellness and supplement brand was driving major traffic through influencer partnerships and paid media. However, a large portion of this traffic was bouncing before converting or entering their email funnel. Despite having a well-structured CRM and retention engine, they lacked a mechanism to capture high-intent anonymous visitors and bring them into their nurture sequences.

They needed a solution that would help them recapture value from their existing acquisition efforts, without increasing media spend.

Created with Lunacy

Solution

The brand implemented Optivo’s on-site identity tech and email retargeting engine. This allowed them to match over 6x more users than legacy cart abandonment tools by tracking activity across the full site, not just on the checkout.

Using Optivo’s automated retargeting flow, the brand deployed a 3-message sequence designed to:

  • Educate visitors about product benefits and ingredient quality
  • Share results from customers and influencers
  • Offer gated content and exclusive discounts to drive signups

With Optivo’s seamless one-click opt-in, users were effortlessly added to the CRM and nurtured via the brand’s established lifecycle flows.

Created with Lunacy

Results

Over a 90-day period, the brand:

  • Identified and matched over 240,000 anonymous visitors
  • Converted 22,000 of them into CRM signups
  • Achieved 50%+ open rates across the retargeting sequence
  • Delivered a 10x ROI, driven from new signups and subsequent conversions

This transformed their anonymous traffic into a reliable, high-ROI CRM growth engine, without requiring additional ad spend.

Created with Lunacy