# Optivo

> The UK's first email retargeting platform that identifies and converts anonymous website visitors, beyond your CRM, in a GDPR\-compliant way\.

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## Pages
- [Optivo](https://optivo.digital/)
- [Speak To Us](https://optivo.digital/speak-to-us/)
- [Partner FAQs](https://optivo.digital/partner-faqs/)
- [FAQs](https://optivo.digital/faqs/)
- [Legal](https://optivo.digital/legal/)

## Case Studies
- [How Secret Sales Unlocked 18x ROAS from Visitors They'd Never Reached Before](https://optivo.digital/case-study/how-secret-sales-unlocked-18-roas-from-visitors-new-customers/): With 50m annual visitors, the UK's leading fashion marketplace was losing the vast majority to anonymity\. No cookie match, no CRM entry, no second chance\. Optivo changed that entirely\.
- [DTC Brand Drives £115k in Incremental Revenue Using Optivo and Direct Mail Combo](https://optivo.digital/case-study/dtc-brand-drives-115k-in-incremental-revenue-using-optivo-and-direct-mail-combo/): A fast\-growing DTC lifestyle brand, known for premium custom keepsakes, leveraged Optivo to unlock new revenue streams\.
- [Health Supplement Brand Drives 22k\+ CRM Signups with 10x ROAS](https://optivo.digital/case-study/health-supplement-brand-drives-22k-crm-signups-with-10x-roas/): A high\-growth health supplement brand was investing heavily in top\-of\-funnel acquisition and needed a smarter retargeting solution\.
- [Outdoor Adventure Brand Hits 4\.8x ROAS and Adds 3K New Leads in 80 days](https://optivo.digital/case-study/outdoor-adventure-brand-hits-4-8x-roas-and-adds-3k-new-leads-in-80-days/): For the brand, summer is everything\. It's also the most crowded moment in the consumer calendar, with attention pulled in every direction\. They needed a way to recover high\-intent visitors who browsed and moved on, prove performance against their own CRM benchmarks, and build a prospect database they could activate ahead of the following season\. Optivo delivered on all three\.
- [How a D2C Mattress Brand Recovered High\-Intent Visitors and Proved Incremental ROAS](https://optivo.digital/case-study/how-a-leading-mattress-brand-recovered-high-intent-visitors-and-proved-incremental-roi/): In a high\-AOV, long\-deliberation category, most visitors leave without buying\. For a well\-known direct\-to\-consumer mattress brand competing in one of the UK's most expensive paid search landscapes, that leakage represented a significant and growing cost\. Optivo was challenged to recover it, and to prove the results held up under rigorous incrementality testing\.

## Technical Guides
- [Optivo for Salesforce Marketing Cloud: Recover Anonymous Visitors, PECR\-Compliant](https://optivo.digital/technical-guide/optivo-for-salesforce-marketing-cloud-anonymous-visitor-recovery/): Journeys in Salesforce Marketing Cloud run on contacts you already hold\. This guide explains how Optivo reaches anonymous visitors, and how those who opt in are added to your SFMC data extension\.
- [Optivo for Shopify: Turn Anonymous Store Visitors Into Consented Customers](https://optivo.digital/technical-guide/optivo-for-shopify-anonymous-visitor-recovery/): Shopify only holds records for people who have bought, signed up or created an account\. This guide explains how Optivo reaches other visitors, and how opt\-ins update marketing consent in Shopify\.
- [Optivo for Emarsys: Recover Anonymous Visitors, PECR\-Compliant](https://optivo.digital/technical-guide/optivo-for-emarsys-recover-anonymous-visitors-pecr-compliant/): Emarsys automations trigger from known contacts\. This guide explains how Optivo reaches anonymous visitors who are not in your CRM, and how people who opt in are created as contacts in Emarsys\.
- [Optivo Data Collection and Purposes](https://optivo.digital/technical-guide/optivo-data-collection-and-purposes/): Understand what data the Optivo library collects, how it's used for visitor identification, and how unmatched data is handled\.
- [Optivo Sub Domain Setup Guide](https://optivo.digital/technical-guide/optivo-sub-domain-setup-guide/): Set up your sub domain for Optivo's identity resolution and retargeting platform integration\.

## Product Comparisons
- [Optivo vs Opensend: What UK Brands Need to Know](https://optivo.digital/product-comparison/optivo-vs-opensend/): Opensend's own platform documentation states that it automatically filters out GDPR traffic\. If you are a brand with a UK audience evaluating Opensend, you should understand exactly what that means before your evaluation goes any further\.
- [Optivo vs Retention\.com: Which Is Right for UK Brands?](https://optivo.digital/product-comparison/optivo-vs-retention-com/): Retention\.com's founder has publicly stated that their pixel product is not legal in Europe and the UK\. If you are a brand with a UK audience, that is the starting point for any evaluation\.
- [Optivo vs SafeOpt \(now Minty Recover\): What UK Brands Need to Know](https://optivo.digital/product-comparison/optivo-vs-safeopt/): SafeOpt \-\- now rebranded as Minty Recover \-\- is a US retargeting platform built for the US market under CAN\-SPAM law\. It has no UK consumer data, no GDPR\-compliant mechanism to reach UK audiences, and a sending model that creates brand trust and deliverability risks worth understanding before it enters any evaluation\.
- [Optivo vs SaleCycle: Two Different Approaches to Visitor Identification](https://optivo.digital/product-comparison/optivo-vs-salecycle/): Both Optivo and SaleCycle are GDPR\-compliant platforms that work for UK brands and both identify anonymous website visitors\. But they draw from fundamentally different data sources \-\- and that difference determines how far each one can reach\.
- [Optivo vs Wunderkind: What UK Brands Need to Know](https://optivo.digital/product-comparison/optivo-vs-wunderkind/): Wunderkind is a legitimate enterprise platform with genuine UK clients\. But in the UK, their ability to email consumers is constrained by GDPR to people already in your CRM or those who opt in through your own site\. If net\-new reach and accessible scale matter to you, that changes the comparison significantly\.

## News \& Views
- [Is Anonymous Visitor Identification Legal Under UK GDPR and PECR?](https://optivo.digital/news-and-views/is-anonymous-visitor-identification-legal-under-pecr/): Anonymous visitor identification is lawful under UK GDPR and PECR when the visitor consents on the site's cookie banner and has opted in to marketing email\. Optivo, by esbconnect, is built on both\.
- [What Is Email Retargeting? And Why UK Brands Need to Think About It Differently](https://optivo.digital/news-and-views/uk-email-retargeting-explained/): Email retargeting is one of the highest\-returning strategies in digital marketing, but for UK brands, doing it compliantly has always been the sticking point\. This is how it works, why GDPR makes it more complex here than elsewhere\.
- [The modern marketers guide to email retargeting](https://optivo.digital/news-and-views/the-modern-marketers-guide-to-email-retargeting/)
- [ID resolution is broken in the UK\. Here's why, and what actually works\.](https://optivo.digital/news-and-views/id-resolution-gdpr-uk-why-most-solutions-are-unlawful/): Most identity resolution products sold to UK brands are built for the US market and are unlawful under UK GDPR\. This guide explains why, and what a compliant alternative actually looks like\.

## Partner Resources
- [Case studies](https://optivo.digital/partner-program/case-studies/)
- [Privacy and Legal Compliance Documents](https://optivo.digital/partner-program/gdpr-compliance-documents/)
- [Product One\-pagers](https://optivo.digital/partner-program/product-one-pagers/)
- [Pitch Decks](https://optivo.digital/partner-program/pitch-decks/)
- [Legal FAQ’s](https://optivo.digital/partner-program/legal-faqs/)

## Case Study Categories
- [Beauty \& Health](https://optivo.digital/case-study-category/beauty-health/)
- [Luxury](https://optivo.digital/case-study-category/luxury/)
- [Fashion](https://optivo.digital/case-study-category/fashion/)
- [Travel](https://optivo.digital/case-study-category/travel/)
- [Home \& Garden](https://optivo.digital/case-study-category/home-garden/)

## Optional
- [Sitemap index](https://optivo.digital/sitemap_index.xml)