The way brands re-engage customers has transformed dramatically, from the early days of cookie-based display ads that boosted conversions by 70%, to today’s privacy-first era where 94% of businesses report disrupted marketing performance due to the decline of third-party cookies.
This guide, From Cookies to Consent: The Evolution of Digital Retargeting, traces that journey and uncovers what’s next. Inside, you’ll find how:
– Omnichannel retargeting once lifted conversion rates by 150%
– Why email now delivers an average £42 return for every £1 spent
– How brands using consented data strategies, like email retrageting, are seeing customer lifetime values more than double
Download now to access this paper packed with data, case studies, and actionable insights, this is the essential playbook for marketers navigating the cookieless future.
