esbconnect owns several consumer-facing brands including The Goodybag, Hundreds of Brands, and WeSearch UCompare. The parent brand, Opt Me In (opt-me-in.com), gives consumers full visibility and control over their data. Every opted-in user receives onboarding emails explaining their data rights and how to manage preferences via the Opt Me In platform. All promotional emails sent via Optivo include Opt Me In branding for full transparency.