Traditional email marketing typically falls into two categories:
CRM/Retention: Email campaigns to your existing list of opted-in customers.
Acquisition: Sending emails to third-party licensed lists.
CRM-based strategies, while highly effective in terms of engagement and response, are limited by the size of your existing list. Acquisition strategies, without accurate and recent data, often lack quality signals about whether recipients are actually in-market.
Optivo combines rich intent signals from your website visitors with esbconnect’s large, opted-in database. This ensures you’re reaching engaged users with timely, relevant emails-at greater scale than CRM or acquisition alone.
